Content & Concepts Coordinator

Join Oterra in making natural food and beverages easy, for a sustainable and healthy world.
Headquartered in Denmark, with production sites in Europe, Latin America, and the US, we’re a passionate team of over 900 team members in 30 countries worldwide, serving 120 markets globally. As the leading worldwide provider of natural colors, we offer food and beverage manufacturers an alternative to artificial colors. Food and health are at the heart of everything we do and every day over 400 million people eat a product with our colors in it. We believe that nature got it right the first time.

Meet your new team.

Working from the US, but with an international team, you will be supporting the Market Engagement function in bringing together market intelligence, analytics, and insight, to create content and activities that enable sales, drives broader engagement – and activates our brand with key decision-makers from across the industry and beyond.

What would your role look like?

Working as part of the Market Engagement function in the Global Marketing Team, this broad role is responsible for the conceptualization, development, and delivery of content and initiatives to activate our brand in the marketplace and enable sales conversations and prospection.

Furthermore, you will:

• Engage with Industry Business Managers (IBMs) to support the creation and development of powerful communications tools for our products and offers that speak to the needs of the market.
• Evolve communication as we take products to market, actively responding to market intelligence, analytics, and insight to empower sales (sales plays).
• Support the Global Head of Market Engagement in identifying opportunities for industry engagement activities (physical/virtual).
• Actively participate in the creation of content/materials/reports to deliver industry engagement initiatives to global markets.
• Identify industry-aligned themes/stories and draws on market intelligence, analytics, and insight to create content (written/video/audio) that activates our brand and excites our audience driving engagement and market visibility while positioning us as thought-leaders.
• Work alongside other members of the Market Engagement team to develop an insights space on our website and expand the role and impact of our digital communications channels.
• Think about social media/LinkedIn – actively starting conversations in the marketplace to engage top decision-makers and support their broader and commercial goals.
• Be a brand ambassador to the business, helping to define our tone of voice and protecting the Oterra brand with consistent messaging/communications.
• Help to identify opportunities to engage and align with thought-leaders from the industry and beyond and expand brand awareness/activation.
• Create content that demonstrates the value of our offering in a global market (content driven by value proposition).

Who are we looking for?

• A Bachelor’s degree or equivalent in English/Marketing, or another related subject.
• Experience working in a creative agency, responding to creative briefs to create engaging content, is a plus.
• Understanding how to build/think about value propositions in the ingredients industry-specific experience/knowledge in relation to food service would be beneficial.
• Skilled in turning market insights into creative output that generates excitement.
• Strong people skills and ability to build networks and consensus.
• Fluent ability in reading, writing, and speaking English.
• Strong working knowledge of Microsoft Office/PowerPoint and Teams.
• Detail-oriented and able to multitask.
• Additionally, skills may include competency with editing software (iMovie, Final Cut Pro, and Adobe Premiere Pro – or other), and other skills in graphic design (Adobe InDesign)

What can we offer?

We can offer an exciting opportunity in an ambitious organization, where commitment is strong, and where we work with the purpose to improve our processes and results. We have an informal tone, and put a high value on teamwork, working together, and transparency.

Do you need more information?
If you have any questions about the role, please contact the Head of Marketing Engagement, Rich Harryman, via rich.harryman@oterra.com.

Please be aware that we will interview candidates continuously, so please don’t wait. We are looking forward to receiving your application.