POSITION SUMMARY:

During this externship, students will have an opportunity to work within the Marketing team at the CIA’s New York campus, focusing on industry-focused communications and public relations efforts supporting the college as a whole. They will also gain exposure to all other facets of marketing the college’s industry businesses and serve as ambassador to the student community, helping build awareness and engagement with the college’s industry programs. Specific learning objectives, experiences, and duties include:

ESSENTIAL RESPONSIBILITIES:

• Gain an understanding of our industry leadership business units and how they connect back to the college.
• Develop proficiency in creating and executing marketing and PR plans.
• Acquire basic public relations skills that can translate to all areas of your future career, from presentation to writing feature copy to working with journalists.
• Broaden industry knowledge and learn how to merchandise public relations results.
• Draft compelling e-mails to drive conference attendance.
• Assist in developing conference marketing plans.
• Create blog posts and content to drive engagement LinkedIn, our industry-facing social media channel.
• Collaborate with team members in brainstorming news story angles and drafting pitches.
• Gain familiarity with various industry publications and journalists and what they cover.
• Learn how to develop key messages and talking points for interviews and participate in media training.
• Compile weekly media highlights reports.
• Assist in publicizing various industry conferences and events.
• Recommend ways to drive greater student engagement and participation in the college’s industry leadership programs.
• Any and all other duties as assigned.

REQUIRED QUALIFICATIONS

Education:

• Current CIA student, pre-Extern.

Experience:

• Successful completion of College Writing and Professionalism and Life Skills.

PREFERRED QUALIFICATIONS

• Copy writing (school newspaper, blog, or other marketing-oriented copy).
• Strong writing skills.

REQUIRED SKILLS

• Excellent written, verbal communication and strong presentation skills required.
• Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Exceptional organizational skills.
• Strong administrative abilities.
• Strong computer experience in MS Office suite products, i.e. Word, Excel, PowerPoint.
• Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.

WORKING CONDITIONS

• Must be available to work nights and weekends as required due to business need.
• Regular work requires a great deal of sitting and standing for extended periods.
• Regular work requires the use of a computer, sometimes in excess of eight (8) hours per day.

ADDITIONAL INFORMATION

Please apply to learn more about the benefits of working for the CIA.